Polaris × Call of Duty: Black Ops 7
Social-First Experiential Brand Activation
For the launch of Call of Duty: Black Ops 7, Polaris became a drivable part of the game, bringing real-world vehicles directly into gameplay and turning play into the experience.
Authentic Polaris machines were integrated into Black Ops 7 and Warzone, connecting real off-road performance with virtual environments. Each in-game moment was designed to be easily captured and shared, allowing players to organically generate social content through play.
The activation extended beyond the game through the multi-week Ride & Respawn social challenge, inviting players to share gameplay moments and participate in community-driven prompts across platforms. Custom Black Ops 7-inspired Polaris vehicles and gaming gear tied digital participation to real-world rewards.
The result was a social-first activation that lived inside gameplay and scaled through community engagement, using experience as the entry point and social as the engine.
CREDITS:
Creative Director: Andrew Kondo Weigl
Lead Design: Julian Jones