Jordan BrAND x 23xi nascar takeover
I was lucky enough to help bring Jordan Brand and 23XI Racing together for an unforgettable celebration of Chicago car culture. We worked with local car clubs to roll out a motorcade of 55 of the city’s most unique cars, filling the streets with sound, color, and community. NASCAR driver Tyler Reddick walked the lot connecting with owners, and Ryan Tuerck shut it down with a drifting stunt that literally shook the block.
The event became a love letter to Chicago and its car scene, blending motorsport, sneaker culture, and city pride in one incredible day. The activation resonated wildly online, inspiring tens of thousands of organic posts and shares, and achieving over a million impressions.
Partnering once again with the Nike Jordan Chicago team, we proved how real stories and authentic connections can build community and brand love, one event at a time.
CREDITS:
Creative Director: Andrew Kondo Weigl
Lead Copy: Andrew Kondo Weigl
Lead Design: WIGZ
Designer: Annie Lee Carroll
Production: The New Vanguard