White Claw ShoreClub Mainstage celebrated underground music and art through immersive experiences across five cities. We showcased 15 genre-bending artists and five regional visual artists, culminating in a sold-out finale at Miami Art Basel. Each stop was designed to engage the audience fully, blending music, visual storytelling, and community energy into one unforgettable experience.
The response was incredible, with organic social sharing driving widespread cultural impact and amplifying the tour’s presence far beyond each city. Working on this project reinforced how live experiences, thoughtful curation, and authentic cultural connections can spark conversation and build lasting engagement. All that plus, Denzel Curry was so lit, live.
CREDITS:
Creative Director: Andrew Kondo Weigl
Design Lead: Sam Baliga
Design: Annie Lee Caroll
