This dope activation transformed parks and nature preserves into immersive pop-up wellness spaces, blending fitness, mindfulness, and the natural environment. Participants explored a unique, nature-driven journey that engaged the senses and reinforced Michelob Ultra Pure Gold’s connection to an active, balanced lifestyle. By combining experiential design with hands-on engagement, the project highlighted the brand’s commitment to wellness and authentic outdoor experiences.

CREDITS:

Creative Director: Tom Slater

Associate Creative Director Copy: Andrew Kondo Weigl

Associate Creative Director Art: Robert Navarro