We created the ultimate Summer Homecoming seeding event, celebrating Jordan Brand’s return to Chicago with a premium experience that bridged past and future. Nostalgic elements met forward-thinking style, honoring the brand’s legacy while engaging the city’s tastemakers. The event sparked citywide conversation, driving organic sharing and online buzz.

CREDITS:

CD: Andrew Kondo Weigl

Copy: Andrew Kondo Weigl

Deisgn: Sam Baliga (Lead Design)

Design: Annie Lee Carroll (Senior Designer)