I led the creative for the ultimate Summer Homecoming seeding event, celebrating Jordan Brand’s return to Chicago with an experience that brought streetball to life, literally. We built a half-court outdoor park inside the Jordan office, creating a space alive with the city’s energy.
From local music and dance talent to pro athletes and Chicago’s cultural tastemakers, the event captured the spirit of summer basketball and the community that makes it more than just a game. Blending nostalgia with modern design, we honored Jordan’s legacy while pushing the brand forward.
The response spoke for itself with the event becoming one of the city’s most talked-about moments of the season, organically amplified across social with tens of thousands of posts and millions impressions, proof that Chicago shows up when it feels seen.
CREDITS:
Creative Director: Andrew Kondo Weigl
Copy: Andrew Kondo Weigl
Senior Design: Sam Baliga
Design: Annie Lee Carroll
