We created the ultimate Summer Homecoming seeding event, celebrating Jordan Brand’s return to Chicago with a premium experience that bridged past and future. Nostalgic elements met forward-thinking style, honoring the brand’s legacy while engaging the city’s tastemakers. The event sparked citywide conversation, driving organic sharing and online buzz.
CREDITS:
CD: Andrew Kondo Weigl
Copy: Andrew Kondo Weigl
Deisgn: Sam Baliga (Lead Design)
Design: Annie Lee Carroll (Senior Designer)