Andrew Kondo Weigl

'THE HOUSE THAT HIP-HOP BUILT'

This campaign reintroduced Amazon Music’s Rap Rotation through an OLV starring Vince Staples, in which he portrays multiple versions of himself, reflecting the playlist’s versatility and dynamic content. Working closely with Vince, we crafted a narrative that resonated authentically with hip-hop audiences while showcasing his charisma and cultural voice.

From concept to production, the campaign blended sharp storytelling with high production value. The OLV drove significant engagement, generating over 50,000 organic shares and significant impressions across social, plus substantial conversation among hip hop communities online. The project reinforced Rap Rotation’s relevance and showcased Amazon Music’s commitment to connecting artists and listeners through creative, culturally tuned storytelling.

CREDITS:

Creative Director: Vinh Tran

Associate Creative Director—Copy: Andrew Kondo Weigl

Associate Creative Director—Art: Robin Morgan

Director: Kaito